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KCB Unveils Credit Card Campaign
KCB has kicked off a major campaign to popularize its card portfolios over the next three months after receiving an approval from the Betting Control and Licensing Board. The promotion is targeting users of the KCB VISA and KCB MasterCard credit cards including KCB Visa International Classic, KCB Visa Gold, KCB Serena MasterCard, and KCB MasterCard Corporate Card.
Speaking during the official launch of Swipe and Win promotion, the KCB Deputy Chief Executive Group Business, Peter Munyiri said the main objective of the promotion is to increase usage of KCB credit cards and enhance public awareness of the great benefits to be derived from use of these cards.
“Beginning this week, all KCB credit cardholders who make purchases worth KShs2500 and above using their KCB credit cards will be automatically entered for the draw and be eligible for the first mini-draw. Customers eligible for this promotion must posses and use any of the following KCB cards at any VISA and MasterCard certified merchant outlets across the country,” said the Deputy Chief Executive.
The promotion targets prospective cardholders as well. Joining fees have been waived for anyone applying for a KCB VISA and MasterCard card during the promotion. There will also be prizes to be won during the promotion ranging from two night paid up accommodation to top tourist resorts, dinners in five star hotel, televisions, subscription to DSTV, laptops, cameras, mobile phones, among other prizes. The promotion will run until December 31, 2008.
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